This project is the first for a new Kentish start-up. The client approached me with a prototype chocolate box he required a feminine design for. He had some initial thoughts on colour and name, but with his agreement, I wanted to explore brighter themes that I felt would have more shelf standout and set them apart from similar products in the category.
I devised an exciting colour scheme and name that my client loved and once we saw the printed sample come back from the manufacturer, we were certain it would work.
I created an insert (menu), some supporting point of sale, shelf-ready packaging and some logos and presentation templates to help my client present his new product as professionally as possible. All product and lifestyle photography was shot in-house.
Rochester Choral Society
I have worked on some completely new brands recently, but some clients need a refresh: updating existing branding that smartens up their image, without alienating their existing clientele.
This project I undertook for Rochester Choral Society. They have an older, established audience but are keen to attract younger audiences, so wanted a fresher, professional look to their artwork and logo. They also want their artwork to reflect the professional standards they are achieving in their performances.
For the logo, the existing design was to be preserved as much as possible (as it was designed by a society member through a competition), but I have made it stronger, and more modern.
Kent Vegan Festival
Kent Vegan Festival took place in October 2015. As part of the organising committee, I did all the artwork for the festival.
This was translated into printed posters, flyers, banners and leaflets, as well as web ads and graphics that were widely shared.
The design features a composition of many hand drawn elements, including the wording itself, to give the festival a friendly, non-corporate feel.
The artwork was much talked about and did a great job: we attracted twice as many visitors than we had expected, with half hour long queues outside the venue!
Kent Creative Awards
Kent Creative Arts CIC was set up to "To encourage and promote creativity, enable community engagement, support professional development and maximise the impact of the arts and culture on the wider community of Kent."
I am a member of KCA and attend networking events where I get to meet other creatives from Kent, and share info, contacts and potentially collaborate on upcoming projects. Nathalie Banaigs, who runs the organisation, decided it was time to run a Kent Creative Awards Ceremony to officially recognise the achievements of those working in the arts sector in the County, and to help create a buzz and pride amongst us.
Nathalie employed various members of the organisation to help her bring the event to life. I was excited to be asked to design the programmes and certificates. It was a fun process, as we wanted them to be creative, so I filled them with colour and original drawings.
Designed by Mrs Lovesy
Designed by Mrs Lovesy is another new Kentish startup business that I have been delighted to be involved with.
Adriana Lovesy, who runs the business, launched a few ranges of her self-designed, hand-embellished greetings cards in 2015. She has been so successful that she been nominated for twice an industry award (The Henries) for her card ranges. She takes pride in outsourcing work to local people to allow her to create a professional and efficient business.
I am her go-to designer, and regularly help her with all sorts of ad hoc work, including brochure design, business cards, labels and stickers, logos, motifs and photography.
All product photography is done in-house, which keeps costs for my client lower - especially in this dynamic business where brochures and ranges change regularly.
I have been doing publicity for Gillingham Dramatic Society (GDS Productions ) for around 7 years now. They present two productions every year: a musical and a pantomime. Each production is a fresh design challenge - and for each one I will produce an array of materials, including posters, flyers, banners, programmes and images for social media, such as Facebook and Twitter headers.
I also arrange professional photography and publicity shots and can use this to create other promotional materials such as imagery for Facebook.
Each year, the society submits my poster artwork to the National Operatic and Dramatic Association for their annual poster competition. My artwork has now won the regional finals for 5 years and made runner up in the national competition one year. I'm delighted to say that my poster artwork for Honk! won the national poster competition 2016.
AB World Foods
Prior to my freelance career, I spent seven years as an in-house designer for AB World Foods in the FMCG (Fast Moving Consumer Goods) sector. I was lucky enough to work on some of the largest brands in their categories, including Blue Dragon, Patak's, Levi Roots, Tabasco, and many smaller brands within the company portfolio.
Although initial branding concepts were established by outside agencies, my work involved developing brand guideline documents and working on many and varied projects including print and web advertising, point of sale, neck collars and fix-a-forms, brochures/flyers, exhibitions/events, social media imagery, packaging artworks, product photography (in house), concept development and mockup creation, art direction and food styling (with specialist photographers), and artistic support for any ad hoc internal events/projects.
My experience managing projects as an in-house designer has prepared me well for a freelance career. I have worked with marketeers, salespeople, researchers, design, advertising, web and experiential agencies, printers, convenience stores and grocery multiples (Morrisons, Sainsbury's, Tesco, ASDA) and worked independently on each assignment as a designer/account manager.
Here is a small selection of imagery of some of the work I have done over the more recent period. I still work for AB World Foods on an ad hoc freelance basis.
Veetee Rice have a large operation in Rochester, Kent and have commissioned me for both design and illustration work.
Their pack artworks have a very distinctive look and feel - featuring brightly coloured airbrush paintings. I was asked to recreate existing artwork in this style (the paddle steamer and elephants) and to also conceive a whole new design from scratch (the woman dancing in front of the temple).
Maldon Sea Salt
Here are some front of pack illustrations I was commissioned by Maldon to do for their packs in Scandinavia.